A professional body under the aegis of Department for
promotion of industry and internal trade (DPIIT) which ensures focused
action on issues related to IPRs and addresses the 7 identified
objectives of the policy. CIPAM assists in simplifying and
streamlining of IP processes, apart from undertaking steps for
furthering IPR awareness, commercialization and enforcement.CIPAM
in partnership with industry associations has conducted IPR
awareness programmes in various states. These programs received a
very positive feedback from business owners, students,
academicians, etc. The IPR Awareness Campaign is being conducted
in schools, universities and industries across India.
Cell for IPR Promotion and Management (CIPAM) has taken up
the initiative to promote Geographical Indications to supplement
the incomes of our farmers, weavers, artisans and craftsmen. The
following steps have been taken in this regard:
- Launched a social media campaign on
Geographical Indications (GIs) wherein interesting stories and
factoids on GI were shared. The campaign received great response
and was further taken forward by the Office of the Commerce
Industry under "Gems of Our Heritage" wherein several activities
like "Spot the GI" were organized.
- Engagement with various State Governments
and Union Territories to create awareness amongst consumers and
producers, assist in capacity building and hand-holding of GI
producers to facilitate sale marketing of GIs.
- India's first Intellectual Property Rights
Mascot- "IP Nani" launched. DPIIT collaborated with European Union
Intellectual Property (EUIPO) for a series of animated videos on
Intellectual Property Rights for school students. One of the
videos talks about importance of GIs which shall be instrumental
in creating awareness among children.
- Engagement with Textiles Committee under
the Ministry of Textiles for marketing of commercially viable
- Engagement with QCI to conduct a study on
quality and certification aspects of GIs to devise a
certification mechanism for GI products.