CIPAM

A professional body under the aegis of Department of Industrial Policy and Promotion (DIPP) which ensures focused action on issues related to IPRs and addresses the 7 identified objectives of the policy. CIPAM assists in simplifying and streamlining of IP processes, apart from undertaking steps for furthering IPR awareness, commercialization and enforcement.CIPAM in partnership with industry associations has conducted IPR awareness programmes in various states. These programs received a very positive feedback from business owners, students, academicians, etc. The IPR Awareness Campaign is being conducted in schools, universities and industries across India.

Cell for IPR Promotion and Management (CIPAM) has taken up the initiative to promote Geographical Indications to supplement the incomes of our farmers, weavers, artisans and craftsmen. The following steps have been taken in this regard:

• Launched a social media campaign on Geographical Indications (GIs) wherein interesting stories and factoids on GI were shared. The campaign received great response and was further taken forward by the Office of the Commerce Industry under "Gems of Our Heritage" wherein several activities like "Spot the GI" were organized.
• Engagement with various State Governments and Union Territories to create awareness amongst consumers and producers, assist in capacity building and hand-holding of GI producers to facilitate sale marketing of GIs.
• India's first Intellectual Property Rights Mascot- "IP Nani" launched. DIPP collaborated with European Union Intellectual Property (EUIPO) for a series of animated videos on Intellectual Property Rights for school students. One of the videos talks about importance of GIs which shall be instrumental in creating awareness among children.
• Engagement with Textiles Committee under the Ministry of Textiles for marketing of commercially viable GIs.
• Engagement with QCI to conduct a study on quality and certification aspects of GIs to devise a certification mechanism for GI products.